About Us

Since January 2001, Lula Apparel has held a distinctive niche in providing apparel and accessories to the Asian market, by dealing directly with both shops and wholesalers in the fashion and action sports industry. Because of Lula Apparel's expertise and knowledge of the market, we assure that brands are properly positioned on a global basis and a specific market. We work to secure placement in the prime stores and security of payment.

Sherry Lu is the founder and president of Lula Apparel, Inc. She has traveled extensively throughout Asia, including Taiwan, Japan, China, Korea, Singapore, Thailand, Hong Kong, and the United States. Sherry not only understands these markets and the customers, but also is fluent in multiple languages. Sherry uses the relationships developed in the industry, the experience and understanding she has from both sides of the industry having dealt with the perspective of a brand and that of a retailer. With her experience and understanding of the market, Lula Apparel has expanded business into Taiwan, Hong Kong, Singapore, Thailand, Indonesia, and other markets.

Lula Apparel is the exclusive distributor of the contemporary streetwear companies: STUSSY, OBEY, UPPER PLAYGROUND, REBEL8 and MISHKA in Taiwan. Lula Apparel also represents other urban streetwear brands - KING STAMPEDE, REASON BRAND, IN4MATION, EXACT SCIENCE , BENNY GOLD , aNYthing, ACAPULCO GOLD and many more.

This sets Lula Apparel apart as the best choice for both retailers and brands.

Our mission is to save buyers and sellers significant time, energy and expense. All orders are checked for accuracy, and payments are handled through the company. Our goal is to provide you the most efficient process in order for your company to maximize profit and minimize delay.

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Lula Apparel specializes in introducing cool and creative USA brands to the Asian market.
Ready to add cool USA brands into your stores? Our focus is on brand management, retail support, and customer service.