Based in San Francisco, CA, Upper Playground is the leader in today’s progressive art movement with its innovative apparel and accessories line and art galleries. Since 1999, Upper Playground has been recognized as a catalyst for the fusion of fashion with fine art. UP apparel and accessories are designed by local and international artists including Sam Flores, Jeremy Fish, Estevan Oriol, David Choe, and Alex Pardee. The Upper Playground collection is sold in over 300 boutiques worldwide and online. In addition, Upper Playground has stores and galleries in San Francisco, Berkeley, Sacramento, Los Angeles, Portland, Seattle, New York, and London. http://www.upperplayground.com/

Upper Playground is excited to announce a partnership with Japanese artist, Usugrow, in the creation of a new line called “Shinganist.” Derived from the Japanese word “Shingan,” (meaning mind’s eye), “the line represents those people who create by seeing things in their mind’s eye, and are not bothered or influenced by things around them.” Inspired by “underground Japanese lifestyle,” Shinganist will feature the art of Usugrow, as well as guest artists. Upper Playground and Usugrow view the line as a vehicle to introduce a new generation of Japanese artists to the world. No stranger to designing clothing, Usugrow has been running his own Japanese-based clothing line for the past 12 years. Shinganist is his first clothing line in the U.S and will launch on August 1st 2009.

Go here to learn more about Upper Playground.